From hiring a real estate agent to assist with marketing and sale negotiations to taking the necessary steps to enhance your home’s curb appeal, there are dozens of ways to navigate the market to earn top dollar for your luxury Philadelphia Main Line home.
Experienced Luxury Home Professionals
While it’s possible to sell your home on your own, many find it beneficial to have the assistance of professionals like top-selling realtors, copywriters to assist with marketing, and home stagers to help with the home’s visual appeal.
Real estate agent
Hiring a real estate agent is crucial when navigating the Philadelphia luxury home market. In a study conducted by the National Association of Realtors in 2019, research indicated “for sale by owner” (FSBO) listings sold for approximately 18.2% less than agent listings based on the median sale purchase price. Beyond providing a high probability of a higher sale, a real estate professional can help you understand the intricacies of the local real estate market, which will aid in determining the right price for your home.
Especially if the property is already vacant, sellers can benefit from hiring a home stager. A home stager helps prepare your property for high-quality photographs and showings. This strategy allows potential buyers to visualize themselves as the new owners. Staged homes also impact how long homes linger on the market and help determine the final sale price. If your home is staged beautifully, this not only draws potential buyers to your online listing but allows them to envision themselves living in your home — the ideal scenario for any seller.
Develop a marketing strategy tailored to prospective luxury buyers
While your selling team is sure to have extensive experience with marketing homes, it helps to understand the various marketing options available. According to Forbes, to reach the largest audience of buyers, aim to market across multiple avenues. Forbes indicates that older buyers still prefer print media, so running ads in local newspapers or magazines are recommended. For younger buyers, social media advertising is far more effective. RisMedia recommends creating a dedicated website for your listing, where you can showcase home details, local amenities and attractions, photos, a virtual video tour, and contact information for buying inquiries. Your agent will craft a stellar marketing strategy to fit your home’s individual needs.
Enhance your Philadelphia home’s appeal
When preparing your homes for sale, it’s essential to prepare your home’s interior and exterior to appeal to a wide range of buyers.
To address your home’s interior, begin by removing personal items. Prospective buyers should envision the space as their own, so be sure to pack up and store away family photos and personal items, like memorabilia or hobby-specific collections.
Switch out window coverings to create more light throughout your home
Ensure pets are out of sight during showings
Keep up with your daily clutter and make sure mail, paperwork, and laundry is put away
Refresh soft surfaces with a fabric spray or light a candle before a showing to keep your home bright, airy, and smelling clean
The exterior of your home offers the first impression to buyers viewing in-person, so homes need to provide outstanding curb appeal. Review your home’s exterior with a critical eye, note any areas that require replacement or repair, and ensure the landscaping is well-maintained. It also helps to show exterior entertaining spaces, so outdoor furniture should be considered part of your staging plan.