Email us Call us


The Susan Fitzgerald Team will prepare a competitive market analysis to determine an appropriate pricing strategy for your home. Homes that are priced too high initially are more likely to take longer to sell, and on average sell for less than comparable homes priced appropriately when first listed.  Based on our knowledge and experience in the local real estate market we will give you an honest assessment of your home’s value: We will not “buy” your listing by agreeing to an artificially high selling price for your home: that is a waste of your time and ours. 

For more detailed information about pricing and market analysis, go to the "Pricing Strategy" page on this website.

Pricing Strategy


Comparable Properties

When pricing a home for sale, the word "comparable" is often misunderstood.
"Comparable" properties are simply referenced points for pricing: No property is exactly comparable to yours, and no property is an exact comparison. Comparable market data helps set appropriate benchmarks for pricing. "Comparable" properties should have similar characteristics such as location, size, and amenities.

Improvements, updates, and differences in amenities and other factors (such as lot size, location, and living space) will all be taken into consideration in the final pricing analysis by real estate agents, prospective buyers, and the appraiser.


CMA vs. Appraisal

An appraisal can only be provided by a licensed appraiser, NOT a realtor.
  As realtors, we will prepare a Comparative Market Analysis (CMA) to help you set an appropriate list price for your home.  The CMA uses a similar methodology as an appraisal and will include active, under contract, pending, and recently settled properties for comparison.  Those properties should be within a reasonable radius of your home (usually 3-5 miles), within the same township or school district, and have sold/ settled within the past six months.


In a competitive marketplace, every advantage counts in selling your home faster and for the best price: Don’t save pennies and lose dollars by listing your home with a “discount” broker. Think about it this way: If an agent/ broker can’t even negotiate his/her own fees, do you really want that person representing you during the negotiation of the sale of your home? What kind of negotiator discounts his/her own fees before the negotiation even begins?

Thousands of dollars can be quickly lost in price and home inspection negotiations, negating any “savings” from discount brokerage fees.

Are you thinking about selling your home now or in the future? It's never too early to start planning. Contact us to schedule a pricing and market price consultation:

Work With Us

Experienced multi-million dollar team, affiliated with the dynamic Compass RE brokerage. Our team has specialized expertise in staging, downsizing, relocation, and luxury homes. Serving buyers and sellers in the Philadelphia suburban Main Line area, including Chester, Montgomery and Delaware Counties.